Rishi A Level Media Blog 1 Mr Pall

1)  https://alevelrishimedia1.blogspot.com/2024/05/introduction-to-advertising.html 2)  https://alevelrishimedia1.blogspot.com/2024/05/representations-of-women-in-advertising.html 3)  https://alevelrishimedia1.blogspot.com/2024/05/gender-identity-and-advertising-blog.html 4)  https://alevelrishimedia1.blogspot.com/2024/05/score-hair-cream-csp.html 5)  https://alevelrishimedia1.blogspot.com/2024/05/introduction-to-postcolonialism.html 6)  https://alevelrishimedia1.blogspot.com/2024/05/sephora-black-beauty-is-beauty-csp.html

  Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? The campaign’s hero film ‘Black Beauty is Beauty’ spotlights Black stories, communities and cultural traditions behind popular beauty tools and techniques beloved by people everywhere. They were trying to achieve equality. 2) What scenes from the advert are highlighted as particularly significant in the articles? The film shows a white person applying a cut crease, then cuts to a trio of drag queens beating their face, then to vogueing at a drag ball. The message is clear: these trends are Black and queer. From the Black mom who laid our edges as children and taught us to use thi...

  Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll   find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  First of all, let’s make sure we know what colonialism is. From the 16th century onwards, European countries effectively got into a race to see how many undiscovered lands they could conquer first, and by ‘undiscovered’ I mean, ‘countries where the indigenous population didn’t have good enough weapons to fight back’. 2) Now look at the second page. What is postcolonialism?  Postcolonialism, like postmodernism, refers less to a time period and more to a critiquing of a school of thought that came before it. Postcolonialism exists to question white patriarchal views wi...

  Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? The 1960s ushered in an age of new and pioneering advertising techniques. According to AdAge (adage.com), advertising agencies in the 1960s relied less on market research and leaned more toward creative instinct in planning their campaigns. “Eschewing portrayals of elitism, authoritarianism, reverence for institutions and other traditional beliefs, ads attempted to win over consumers with humour,...

  Read   this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The themes include fluidity of identities, the decline of tradition, the knowing construction of identity, the idea of 'role models', masculinity in (possible) crisis, 'girl power', popular feminism, diversity of sexualities, gender trouble, media power, contradictions and change. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Gauntlett suggestion that media changing our influences by showing us the stereotypical views of women on adverts and TV show theses create a message for the audience and people have a view some women in specific.  3) What does Gauntlett suggest regarding ...

1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly (and purposefully) ambiguous. As an ancillary to this, there are also a growing number of distinctly homosexual images - and these are far removed from depictions of the camp gay employed as the comic relief elsewhere in mainstream media. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? After 1945, women were made to feel guilty by warnings of the 'dangerous consequences to the home' that had begun to circulate (Millum, 1975:73). Looking at women's magazines in the 1950s, Betty Friedan (1963) claims this led to the creation of the 'feminine mystique': 'the highest value and the only real commitment for women lies in the fulfilment of their own femininity. The highest good is keeping house and raising children' (Mi...

1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. They use different techniques such as a  Slogan which is a catchy phrase or statement or Repetition which is a constant reference to product name and a Bandwagon – everyone is buying it 2) What persuasive techniques are used by the Marmite advert? The campaign plays around the usual love it or hate it debate, using subliminal messaging to persuade haters to become lover. A series of logo-free print ads feature Marmite jar silhouettes surrounded by psychedelic swirls and accompanied by a single command hater become a lover 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? Advertising is never a celebration of a pleasure-in-itself. Advertising is always about the future buyer. It offers him an image of himself made glamorous by the product or opportunity it is trying to sell. The image then m...