Rishi A Level Media Blog 1 Mr Pall

  1) Why did Laura Bates start the Everyday Sexism project? She experienced sexism in public and no one did anything as it was seemed as normal she wanted to go against that and fight that claim as it wasn't normal and it shouldn't happen therefore starting the campaign which allows it to subvert the normalisation of everyday sexism  2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Yes because women shouldn't be treated like this they should feel safe and they should know that experiencing sexism isn't normal it is terrible. Therefore post feminism isn't a thing because women are still experiencing theses comments and action towards them. So feminism is still required in western societies  3) Why was new technology essential to the success of the Everyday Sexism project? It allowed women to express their views which will be seen by everyone making a community where people can all relate an

1 ) Why is representation an important concept in Media Studies? Representations are always, in some way,  filtered through someone’s point of view,  and carry particular meanings or values.  In other words, they are ideological. This allows the audience to be reeled in as it creates a idea which most probably   interests them. Therefore being important.     2) How does the example of Kate Middleton show the way different meanings can be created in the media? The photograph, then, is a representation of the Duchess. It may look like her but, in addition to her likeness, it will communicate ideas about her that are created during the mediation process for example she has a wine glass which may convey the message of her being a alcoholic or just enjoying the beverage or even its for a special occasion. 3) Summarise the section 'The how, who and why of media representation' in 50 words. The expectations and needs of the target audience the limitations provided by genre, codes, the