Rishi A Level Media Blog 1 Mr Pall

Narrative Go to  our Media Magazine archive  (issue  MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  Swift quickly announced her intentions to re-record  her Big Machine albums, which would give her complete  ownership of the records and nullify Braun’s involvement.  So far two re-recordings have been released, to both  huge critical and commercial success – Fearless (Taylor’s  Version) and Red (Taylor’s Version). The latter album m is Swift’s most successful in her entire discography  to date, and is a mark of her continued resurgence  against those who would dictate her career. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  Swift  has consciously chosen to push her professional creative  boundaries for the sake of her art and her storytelling  – ...

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? They have gotten ordinary users uploading their own content, so now they have become the producers. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  Not all famous YouTubers, like Emma Chamberlain, are American but Americans certainly make up the majority. The universality of the English language undoubtedly plays an important part here. We could argue that YouTube influencers encourage the spread of US cultural references, language and attitudes. 3) How do influencers reinforce capitalist ideologies?  Most globally popular YouTubers also promote materia...