1) Why is representation an important concept in Media Studies?
Representations are always, in some way, filtered through someone’s point of view, and carry particular meanings or values. In other words, they are ideological. This allows the audience to be reeled in as it creates a idea which most probably interests them. Therefore being important.
The photograph, then, is a representation of the Duchess. It may look like her but, in addition to her likeness, it will communicate ideas about her that are created during the mediation process for example she has a wine glass which may convey the message of her being a alcoholic or just enjoying the beverage or even its for a special occasion.
3) Summarise the section 'The how, who and why of media representation' in 50 words.
The expectations and needs of the target audience the limitations provided by genre, codes, the type of narrative they wish to create, their institutional remit. All representations, then, are the cumulative effect of a collection of media language choices. Certain choices are made; others are rejected.
4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation?
that audiences do not necessarily accept the ideology of texts passively, but instead draw on their own
cultural and social experiences to create their own interpretations.
5) How has new technology changed the way representations are created in the media?
With the rise of new media, audience members can now construct and share their own media products, and in websites, video-sharing platforms and social media there are more opportunities for people to represent themselves than ever before. Individuals can now engage in the act of self-representation, we post an image on Instagram or some thoughts on Facebook, we are constructing an idea of ourselves, and we are distributing it to our followers or our friends. The choices we make in terms
of which images to upload and which comments to create a construction of an idea about ourselves. This makes the audience gain a idea about what i represent or the people who post represents and the audience typically stereotypes them putting them into a certain category. Therefore, technology negatively changed the way of representations whereas there are some still positive changes on it
6) What example is provided of how national identity is represented in Britain - and how some audiences use social media to challenge this?
British people are seen as posh due to certain TV shows and the royal family itself this has a negative view and gives a bad representation on Britain also Britain is know for knife crime due to social media this reinforces a bad representation on Britain and creates a bad image. Social media does try and challenge this by showing Britain's talents the TV show which shows peoples speciality and talents which should be celebrated
Watch the clip from Luther that we studied in class (Season 1, Episode 1 - minute 7.40-10.00 - you'll need your Greenford Google login to access the clip). Now answer these final two questions:
7) Write a paragraph analysing the dominant and alternative representations you can find in the clip from Luther.
The producer portrays Luther, the primary character in the Luther clip, as an antagonist by designing his entry in a way that highlights the dominating representations. The first pursuit sequence demonstrates the violent and impetuous side of males that society generally associates with being manly. We are able to ascertain that his supervisor is a white person who upholds conventional wisdom regarding the status quo. As the video progresses, it becomes clear that the victim is a young child who is being used as reinforcement for Todorov's damsel in distress portrayal. On the other hand, the police, who are seen as unworthy due to their careless behaviour towards the killing, support the alternate image.
8) Write a paragraph applying a selection of our representation theories to the clip from Luther. Our summary of each theory may help you here:
Mulvey's 'the male gaze' theory suggests the photograph portrays a small girl as attractive to society, while Dyler's'stereotyping and power' theory supports the portrayal of Lucifer as the villain and the white man as the victim, while Perkins' 'value judgement' hypothesis suggests the police's recklessness as the truth.
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