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Showing posts from June, 2024

Advertising assessment learner response

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Rishi some attempt at analysing the unseen advert EBI: Not enough detail or depth to your answer some knowledge of csp but not enough theory or terminology to award top markets.  2) Read  the whole mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. 1Q- Brand logo – serif font, links to monochrome colour scheme, style, sophistication, tradition. Understated, placed in bottom-left. Product not specified – about brand ‘feel’, aspiration rather than actual product details. 2Q- Anchorage text in the Score advert reflects male insecurities in a changing world – repeated references to ‘men’ and ‘masculine’ in design, production and use of the product suggests an acknowledgment that hair cream was seen as a more female product in the 196...