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Advertising assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Rishi some attempt at analysing the unseen advert
EBI: Not enough detail or depth to your answer some knowledge of csp but not enough theory or terminology to award top markets. 

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

1Q- Brand logo – serif font, links to monochrome colour scheme, style, sophistication, tradition. Understated, placed in bottom-left. Product not specified – about brand ‘feel’, aspiration rather than actual product details.

2Q- Anchorage text in the Score advert reflects male insecurities in a changing world – repeated references to ‘men’ and ‘masculine’ in design, production and use of the product suggests an acknowledgment that hair cream was seen as a more female product in the 1960s.

3Q- If the advert was largely a response to the racial profiling scandal, then perhaps it could be read in a more cynical way, with a predominantly white company looking to recover from
negative PR. Similarly, the 15% pledge that Sephora has committed to still means black
producers will account for only a small minority of the products on Sephora shelves.

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. 

• Man as the hunted, looked-at object; objectification of men (Gill – female gaze).
• Snatched, paparazzi style shot – over-exposed subject, celebrity (intertextuality).
• Black tie as a phallic object (Mulvey) – being grabbed by female model.

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

All of it i need to understand it and use it in my answer

5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here.  

Sephora use a range of locations to reflect different aspects of the black community hair salon, kitchen, bedroom, dressing room. It is inclusive – diversity of gender and age is incorporated as well as race.

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