Y13 baseline assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: some attempt of explaining how BBC newsbeat fulfils BBC'S mission statement.

EBI: Very little detail of responding to the Q's in the assessment perhaps you were ill-prepared or this could be linked to missing blog work-use this as a chance to improve it

2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

Newsbeat informs Radio 1 listeners about the news – important events going on in the UK

and around the world including breaking news and developing stories. This includes politics,

economics, crime, sport and entertainment. The BBC’s remit demands that it offers

informative content to all audience demographics and this helps fulfil its remit for reaching

teenagers and young adults with news content.

3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:

• Gerbner's Cultivation theory: useful 
• Frankfurt School's Hypodermic Needle model: useful or not useful? Why?

They are useful and good 

Stuart Hall's Reception theory: useful or not useful? Why?
4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:

The BBC is also the world’s largest national broadcaster with a huge infrastructure, such as cameras, studio space, lighting rigs and portable production units situated across the country. It certainly has the necessary means of production to investigate the issues and debates hitting the headlines so editorial decisions have to be made on which stories should feature in the news programme. The relations of production refer to the different crews involved in the programme. Hall is drawing our attention to how messages are encoded by the producer, newscaster, content editor, camera operator and other technicians who help broadcast the news. According to Hall’s reception theory, the messages being encoded and the signs used to deliver this information will be influenced by the production process. In terms of television and photography, the theorist believed the visual and aural codes were iconic signs, borrowing from Charles Peirce’s definition that this category “possesses some of the properties of the thing being represented”. To demonstrate this relationship between the signifier and signified, Hall offered the wonderful example of a dog’s ability to bark loudly on television, but its inability to bite the audience. For our worked example, consider the following headlines in response to Donald Trump testing positive for Covid-19 and decide which one comes from the BBC and which one was posted by Fox News, an institution that firmly supports the Republican party in America

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in the summer.

Media theorist 

Exam revision 

Fact sheets