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Reading an image - media codes

 1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes.

Technical codes:
Camerawork
lighting
sound
editing

The Technical codes in this advert uses lighting to give a message to the consumer as they have lighting on 50 cents face to show that it is him. The editing has two pictures one of his finger prints and on the other side its him. Using both of these can mean that he is proud of himself and doesn't mind his identity and how he is perceived from other people. 

Written or verbal codes:
Language/words
slogan or anchorage text
Cover lines 
Dialogue/Voiceover

The written or verbal code in this advert conveys a meaning to the audience as the words "Where I am from there is no plan B". This may mean that his background is rough and its like you can either do or die this may motivate others and allow them to be proud of their background and where they grew up. The "i am what i am" shows that he is proud of his past and he is happy that he is who he is today. No matter his past.

Symbolic or non-verbal code:
Mise-en-scene (clamps)
Body language
Colour codes 
typographic codes 

50 cent is wearing a bulletproof vest which can tell the audience that he was involved in violence and is a gangster that has had his fair share of violence and the use of black and white tell us his past that this is his past and he is proud of it the body language he had a strict look at the camera to show he is serious. 

Narrative codes
  • Roland Barthes suggests narratives are driven by specific codes. The two most common narrative codes he discusses are:
  • Enigma codes: something that creates a question the audience want to see answered.
  • Action codes: something that promises drama.
                                                                                                                                                      Enigma codes: The O coloured in may symbolise the amount of times 50 cent got shot (9 times) that he is strong and it also creates a question on why he is wearing a bulletproof vest is he still in danger? is this also an action code promises drama? The finger prints may gives us a question that is he still in crime or is he clean.                                                                                                                                                                                                                                                             

2) Next, analyse a print advert of your choice using the same media codes: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Make sure you add your chosen print advert using the 'Add image' button in blogger (use Google Images to find the advert first and save it to your pictures or downloads).
  

  1. Technical Codes:

    • Layout and Design: The arrangement of visual elements on the print ad, including the use of colours, fonts, and overall composition, contributes to the technical aspect.
    • Typography: The choice of fonts for text, captions, and slogans, as well as their size and style, plays a role in conveying the message.
    • Imagery: The selection and manipulation of images, including photographs of Usain Bolt and other visual elements, are essential technical codes.

  2. Written or Verbal Codes:

    • Slogans and Taglines: Any written text on the print ad, such as Virgin Media's slogan or a catchy tagline associated with Usain Bolt, contributes to the verbal aspect.
    • Product Descriptions: If there are written descriptions of Virgin Media services or features, they fall under verbal codes.

  3. Symbolic Codes:

    • Icons and Symbols: Symbols or icons associated with Virgin Media or Usain Bolt can convey deeper meanings or associations.
    • Metaphors and Analogies: The use of metaphorical or analogical imagery to symbolize speed, connectivity, or any other relevant concept.

  4. Non-verbal Codes:

    • Images and Visual Elements: The visual content, including photographs, illustrations, or graphics, contributes significantly to non-verbal communication.
    • Colour Palette: The choice of colours can evoke emotions or associations and is a powerful non-verbal code.

  5. Narrative Codes:

    • Sequential Arrangement: If there's a sequence or progression of images or information on the print ad, it contributes to a narrative.
    • Storytelling Elements: If the ad tells a story or conveys a sequence of events, it employs narrative codes.

For a print ad featuring Usain Bolt for Virgin Media, you might expect dynamic visuals, a focus on speed and connectivity, vibrant colours, and possibly a narrative that conveys the benefits of Virgin Media's services. Keep in mind that specific details would depend on the actual content of the ad.







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