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Ideology

 Part 1: BBC Question Time analysis



Watch this clip from BBC Question Time with Russell Brand and Nigel Farage. The BBC deliberately placed the two against each other and the episode resulted in far more people than usual watching and reacting on social media.

1) What examples of binary opposition can you suggest from watching this clip?


Support and neglect love and hate right wing and left wing  

2) What ideologies are on display in this clip?

Liberal social welfare and conservatives   

Embed the video into your blog (as above) and answer these two questions in full paragraphs.


Part 2: Media Magazine reading

Media Magazine issue 52 has two good articles on Ideology. You need to read those articles (our Media Magazine archive is here) and complete a few short tasks linked to them. 

Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda

1) Read the article and summarise it in one sentence.

People have power to change the general ideology of person TV or film Therefore consumers have power over certain industries

2) What view of capitalist ideology is presented in the Hunger Games films?

The Hunger Games critiques reality shows and their extreme entertainment, thereby addressing the late Marxist idea of multi-national or late capitalism. It also critiques war and different strategies of war.

3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?

The ideology in the Games is that there is a dependence of on the Capitol by the twelve districts, and the Capitols continuous definitions of certain actions such as rebellion and resistance towards the Capitol itself.

Page 48: They Live - Understanding Ideology

1) What are the four accepted ideological beliefs in western societies highlighted by the article?

Money is happiness,  consumer goods is fulfilment, marriage/family/children is happiness, obedience/Work is fulfilment

2) What does Gramsci's theory of hegemony suggest about power and ideology in society?

As long as people are happy and fulfilled they will accept ideology which is controlled by wealth 

3) What does French theorist Louis Althusser suggest about ideology and consumerism?

That there will always be an ideology in every person and society, it always exists.

4) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!

Yes because we all consume media and trust in the resources we are given we all are controlled by it without thinking as they generate an idea in the consumers head allowing it to keep building up with other ideas and information 


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